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Promotional credits are one of the ways we help qualified programme members bring in new business. Qualified Individuals and Qualified Companies in the Google Advertising Professionals programme who operate businesses in the United States, Canada, the UK, Australia, France, Italy, Spain, Germany, the Netherlands, Poland, Turkey, Korea, Israel, the Czech Republic and Hungary are eligible for these credits, which are available through your My Client Centre's 'Pro Centre' tab. Credits may be applied to a new client account (no more than two weeks old) being managed by qualified members. Each US$100 (or local currency equivalent) credit is good for 1-to-1 dollars worth of free AdWords advertising.